Welcome to BlumeLuxe (“we”, “us”, “our”). This Privacy Policy explains what information we collect when you visit https://blumeluxe.com, how we use it, and the choices you have. By using our website, you agree to this policy.

1. Information We Collect

Information you give us

  • Account details: your name, email address and password when you create an account.
  • Messages: any details you send when you contact us, such as your name, email and message.
  • Wishlist and comparison lists: products you save to your wishlist or add to compare.
  • Newsletter: your email address if you subscribe to updates.

Information collected automatically

  • Your IP address, browser type, device type and operating system.
  • The pages you visit, the links you click and the time you spend on our site.
  • Cookie and similar technology data (see Section 4).

2. How We Use Your Information

We use your information to:

  • Run, maintain and improve our website.
  • Create and manage your account.
  • Answer your questions and give customer support.
  • Send you updates and offers, if you have agreed to receive them.
  • Keep our website secure and prevent fraud or abuse.
  • Understand how visitors use our site, so we can improve it.
  • Follow the law.

3. Affiliate Links and Third-Party Purchases

BlumeLuxe is a product discovery and review website. Many of our product links, including the “Buy Now” buttons, send you to Amazon.com and other third-party stores.

  • Amazon Associates: BlumeLuxe takes part in the Amazon Services LLC Associates Program, an affiliate advertising program that lets us earn fees by linking to Amazon.com and affiliated sites. As an Amazon Associate, we earn from qualifying purchases.
  • No extra cost to you: the price you pay is the same. We may earn a small commission if you buy after clicking our link.
  • Purchases happen on the other site: when you buy from Amazon or another store, that store collects and handles your payment, shipping and personal details under its own privacy policy. We do not see or store your payment card information. Please read the policy of any site you buy from.
  • Product details: product prices, availability and descriptions come from the third-party store and can change at any time.

4. Cookies and Tracking Technologies

We use cookies, which are small files stored on your device, to:

  • Keep you logged in and remember your cart, wishlist and preferences.
  • Understand how our site is used.
  • Track affiliate clicks, which is how third-party stores know you came from us.

You can control or delete cookies in your browser settings. If you block cookies, some parts of the site, such as login and wishlist, may stop working.

5. Third-Party Services

We may use trusted services to help run our website, such as:

  • Analytics tools (for example, Google Analytics) to understand traffic.
  • Advertising and affiliate networks, including Amazon, which may place cookies when you click an affiliate link.
  • Hosting and security providers.
  • Social media buttons (Facebook, X, Pinterest, LinkedIn, Telegram), which may collect information when you use them.

These providers have their own privacy policies, and we do not control how they use your data.

6. Sharing Your Information

We do not sell your personal information. We share it only:

  • With service providers who help us run the site, and only as needed to do their job.
  • If the law requires it, or to protect our rights, safety or property.
  • If our business is sold or merged, in which case your information may be transferred to the new owner.

7. Data Retention

We keep your information only for as long as needed for the purposes in this policy, or as the law requires. You can ask us to delete your account and data at any time.

8. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you.
  • Correct data that is wrong.
  • Ask us to delete your data.
  • Object to or limit how we use your data.
  • Unsubscribe from marketing emails at any time, using the link in each email.

To use any of these rights, email us at the address in Section 12.

California residents: you may have additional rights under California privacy law. We do not sell personal information.

EU/UK residents: where the GDPR applies, we process your data based on your consent, our legitimate interests in running the site, or legal obligations.

9. Data Security

We use reasonable steps to protect your information, such as secure connections (HTTPS) and limited access to our systems. However, no website or internet transmission is completely secure, so we cannot promise absolute security.

10. Children’s Privacy

Our website is not meant for children under 13, and we do not knowingly collect their personal information. If you believe a child has given us information, contact us and we will delete it.

11. Links to Other Websites

Our site contains links to other websites. We are not responsible for their content or privacy practices, and we encourage you to read their policies.