24 Best Beauty Advent Calendars of 2026 Reviewed by Pros

When do most advent beauty calendars launch?

As of mid-October, I’ve found that most beauty advent calendars are live. Of course, every year differs, but the overarching pattern is earlier launch dates with each passing year. For example, Anthropologie was the first on my radar to launch on August 13, and both the retailer’s 12-day and 24-day calendars have since sold out.

Are beauty advent calendars worth it?

In most cases, yes. I’ve outlined the total value for each calendar above if you need a monetary comparison, but it ultimately depends on what you think your beauty routine is lacking (Dermstore’s calendar is great for skin care) or if you’re interested in trying out one particular brand (Charlotte Tilbury, Benefit Cosmetics, etc.). Personally, I think advent calendars are great for splitting the wealth between you and your friends. You get some treats, and you can also cross off some of your gifting list—it’s a win-win, and it it helps justify the more expensive sets.

What happens if the calendar you want sells out?

Some brands/retailers will restock later in the holiday season if there’s enough demand. I’d recommend signing up for waitlists whenever possible and keeping an eye on your inbox. For this roundup—which is continuously updated through early-to-mid December—I will be adding back in any advent calendars I previously featured if they do restock, and note that they’re likely to sell out quickly.

Why trust Allure?

I, Sarah Han, have been covering and writing this advent calendar roundup for the past three years, so I think I know a thing or two about the best launches every year. Trust me, it’s a lot to wade through, which is why a lot of advent calendars don’t make the cut! And it’s not just me judging them. From August to December, my fellow editors and I are constantly calling in samples to unbox and test. That’s on top of our regular year-round product testing, so we’re familiar with almost all of the products in any given advent calendar—and whether they’re, well, covetable.